As we posted previously, five members of the Wildfire team will take to the streets of London next Friday to sleep rough and raise money for Action for Children as part of the annual Byte Night event.
We have been busy bullying friends, family and clients to give generously and they have supported us in their droves. We’ve now passed the £2,000 mark which is fantastic!
A special thanks to Cowplain School in Hampshire who raised £27.46 for our cause at their weekly cake sale. And also to Louise, who will be braving it early on Sunday morning at a local car boot sale. Louise plans to live-Twitter her experiences so keep an eye out for that.
This week’s round-up of interesting blog posts, articles, announcements and more:
What do journalists want from your website? – When writing a story about your company, the first place a journalist goes is your website. E-consultancy gives some good, practical tips and advice
CNN Heavily Promoting Twitter On Air – The US network is now promoting its Twitter feeds on air. Twitter still has some way to go to replicate that level of public take-up in the UK. [You can now follow Wildfire PR on twitter: @wildfirepr]
Gordon Brown’s move today to invest £300m to offer free computers and internet access for more than a million children from low income families has to be welcomed. As does Boris Johnson’s vision of London as a ‘wi-fi’ city, also unveiled today.
With more and more of us spending more and more time online, doing more and more things from communicating to searching for jobs etc. etc., countries that invest in the proper infrastructure will surely find themselves in a very strong position in the future. Britain is in danger of lagging behind.
Jeff Jarvis even questions whether the $700bn that the US government is pledging to bail-out the US economy could be better spent in other ways, including rolling out public Wi-max for a fraction of the price.
Google’s latest endeavor, the Android mobile platform, was revealed to the world today. The first phone to use Android is HTC’s Dream on the T-Mobile network, available later this year and nicknamed G1 (horrid microsite!).
The features are certainly impressive – drag and drop functionality in particular looks great. Gizmodo has comprehensive coverage.
Because of the touch interface, the media has been quick to tag this as the iPhone killer. However, I think the real target probably lies elsewhere: Microsoft (and everything it traditionally stands for). [Not to mention the fact that the phone looks very ugly compared to the iPhone's curves!]
G1 is clearly geared towards the consumer rather than the business user and there is no way (currently) so sync to Microsoft Exchange, for example. If all your information and data is in the ‘cloud’ then this will be the phone/platform for you – GMail syncing for example with ‘Push‘ technology inbuilt. However, if you still rely on a (Microsoft) server then you may have some difficulties finding the range of features you require.
My suspicion is that the phone will have less impact on iPhone sales which have been very impressive since the 3G launch. This is however another very significant move towards cloud computing and if anyone is primed to capture this space, it’s Google.
This week’s round-up of interesting blog posts, articles, announcements and more:
US Elections – As the countdown continues, the Guardian reports on the influence of satirist John Stewart and Sarah Palin’s Yahoo! Mail account gets hacked.
Twitter – Twitter Grader is a great way to measure the words you use most frequently on Twitter and the rumours are circulating that Cisco, following its capture of Jabber, has Twitter in its sights.
Google – US retailer Dan Savage reveals the real power of Google and takes the search engine to court over the new ‘landing page quality’ scoring. Elsewhere, the first phone to use Google’s Android platform will feature the Google branding alongside the handset manufacturer and Google founder Sergey Brin launches a personal blog.
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