Comments on: Habitat: a good response to social stupidity http://blog.wildfirepr.co.uk/2009/06/habitat-a-good-response-to-social-stupidity/ Thu, 29 Jul 2010 12:09:32 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Wildfire PR – Business and Consumer Technology Public Relations : Blog Archive : Google real-time: potential PR disaster or opportunity http://blog.wildfirepr.co.uk/2009/06/habitat-a-good-response-to-social-stupidity/comment-page-1/#comment-8551 Wildfire PR – Business and Consumer Technology Public Relations : Blog Archive : Google real-time: potential PR disaster or opportunity Tue, 08 Dec 2009 19:47:08 +0000 http://blog.wildfirepr.co.uk/?p=216#comment-8551 [...] searches could severely escalate crisis management situations. If you think of incidents like the Habitat fiasco, real-time results takes this beyond just a Twitter trending topic into a totally new sphere. This [...] [...] searches could severely escalate crisis management situations. If you think of incidents like the Habitat fiasco, real-time results takes this beyond just a Twitter trending topic into a totally new sphere. This [...]

]]> By: Wildfire PR – Business and Consumer Technology Public Relations : Blog Archive : Reaching an audience through social media http://blog.wildfirepr.co.uk/2009/06/habitat-a-good-response-to-social-stupidity/comment-page-1/#comment-6609 Wildfire PR – Business and Consumer Technology Public Relations : Blog Archive : Reaching an audience through social media Wed, 16 Sep 2009 10:48:41 +0000 http://blog.wildfirepr.co.uk/?p=216#comment-6609 [...] have been slow to respond to backlash only to see the situation spiral out of control very quickly. Habitat is a good example. When the furnishings company let an intern loose on Twitter, there was a lot of anger directed [...] [...] have been slow to respond to backlash only to see the situation spiral out of control very quickly. Habitat is a good example. When the furnishings company let an intern loose on Twitter, there was a lot of anger directed [...]

]]> By: Craig McGill http://blog.wildfirepr.co.uk/2009/06/habitat-a-good-response-to-social-stupidity/comment-page-1/#comment-4131 Craig McGill Wed, 24 Jun 2009 17:03:06 +0000 http://blog.wildfirepr.co.uk/?p=216#comment-4131 And what I really want to know is this: at http://twitter.com/habitatuk it says they are following 4 people, yet there are more than 4 followee's in the sidebar. Then when you click on the followers, you only get one - Innocent Drinks. So are they following lots? Four? One? And what I really want to know is this: at http://twitter.com/habitatuk it says they are following 4 people, yet there are more than 4 followee’s in the sidebar. Then when you click on the followers, you only get one – Innocent Drinks. So are they following lots? Four? One?

]]> By: Craig McGill http://blog.wildfirepr.co.uk/2009/06/habitat-a-good-response-to-social-stupidity/comment-page-1/#comment-4130 Craig McGill Wed, 24 Jun 2009 17:00:36 +0000 http://blog.wildfirepr.co.uk/?p=216#comment-4130 I'm not so forgiving: the apology took too long to turn up and whoever was advising them on this in the first place should have spotted that it wasn't on, so they either have a muppet in house or hired a muppet to do this. Also, the apology appeared at 1pm-ish today after the mainstream media picked up on it - even though there's been outrage for a good 24 hours before that - so that suggests to me there's been a case of 'oh no, big media on it now, we better apologise'. At least they did apologise. I'll give them that. I’m not so forgiving: the apology took too long to turn up and whoever was advising them on this in the first place should have spotted that it wasn’t on, so they either have a muppet in house or hired a muppet to do this.

Also, the apology appeared at 1pm-ish today after the mainstream media picked up on it – even though there’s been outrage for a good 24 hours before that – so that suggests to me there’s been a case of ‘oh no, big media on it now, we better apologise’.

At least they did apologise. I’ll give them that.

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